Wavemetrix is a data company that specialises in measuring the positive and negative sentiment for the film and entertainment industry. Whilst apart of a team at BTL Brands we worked to give the company a rebrand.
The logo is an abstract representation of a sentiment diagram. I created an animation that simplified this concept to introduce the team at Wavemetrix to its new logo and to explain it.
Wavemetrix has to go through an enormous amount of data to make sense of it and discover patterns within it. This is a playful concept I designed that was inspired by data and word puzzles but the concept was not used. The name of the company is hidden within a mountain of 'data', similar to how sentiment is hidden amongst a mountain of data online. This graphic device can be used to display information such as announcements, employee names and more.