The Sharek Centre is a an Arabic Language and Culture school based in central London. I worked on the branding for this school whilst working within a team at BTL Brands
During this project I was tasked with storyboarding and creating 6 unique infographic animated videos. The colour and textures used in the videos are inspired by Arabic culture. We worked remotely with an animator who brought our storyboards and designs to life.
Using my microphone and computer set up, I was able to record the voiceovers for the video directly in the studio.
Sharek means 'to share' in Arabic. Yousef founded the school with the belief that Arabic language and culture should be shared, not taught.
When we suggested the name 'Sharek', Yousef was completely on board. Sharing is now at the centre of this brand and school.
To help sell the concept to Yousef and his team I created a wide range of realistic mock ups so they could see how the brand looks and feels in different environments.