The London Dolls is a beauty salon and spa based in East London that specialises in eyelash extensions. I worked within a team at BTL Brands to rebrand and refresh the companys image. When rebranding The London Dolls salon we wanted the brand to feel stylish and modern but also as natural as possible.
When rebranding The London Dolls salon we wanted the brand to feel stylish and modern but also as natural as possible.
Whilst working on this branding project I lead a photo-shoot to capture a huge library of images that would later be used to popularise the website and to create posters.
I wanted the pictures to look earthy but stylish, contrasting with the traditional cosmetic photography used by salons. I shot and retouched all the photos using Adobe Photoshop and Lightroom.
The natural and ‘leafy’ aesthetic we envisioned for the brand inspired its ‘botanical’ interior.