Milk is a premium cashmere clothing brand made for mother and baby in by Melanie Costa Leite.
When brainstorming and trying to find a name for Melanie's cashmere we realised that her clothing has a milky hue to it. We also realised that when laid flat, the luxurious texture of cashmere resembles ripples of milk. The perfect name for a clothing brand for mother and baby, Milk!
I photographed and retouched Milk's clothing for their eCommerce website. I put a focus on giving the products a milky appearance by playing with the intensity of light while shooting and the background colour in post.