Mark Pinney Associates is an architecture firm based in London.
MPA is all about building relationships between people and places. I was asked to create a unique video loop for MPA's website that embodied people and places.
Another task of mine was to take MPA's existing architectural photography and build onto it until it reflected the company's brand message. 'Building lasting relationships between people and places'. They also wanted me to give the photographs an editorial feel. All of MPA's existing photography was empty and featured no people, so using Photoshop, I added people into the spaces so clients viewing the website can see with more accuracy how the space looks when used.
MPA’s new brand identity is dark and luxurious; well suited to a company that works with Apple and other premium retail stores on Bond street.